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2016 DfE Campaign 'Together We Can Tackle Child Abuse'

In March 2016, the Department for Education (DfE) launched a 4 month pilot communications campaign to encourage members of the public to report child abuse.

The campaign aims to encourage the public to report their concerns in order to get help to children more quickly. It aims to create a new social norm around reporting and tackle the barriers that stop people taking action.  The campaign will address all forms of abuse and neglect (not just CSE).

Many forms of abuse and neglect present alongside one another and the most common reason for a child to be in the child protection system is neglect.

Key Messages and Target Audience

The DfE's campaign will encourage the public to call their local authority's children's services phone line if they are worried or concerned that a child has, or is likely to suffer harm, neglect or abuse.

National research for this campaign has shown that if people feel they are part of their community's response to child abuse and neglect, this reduces their fear of reporting and encourages them to report. The campaign messaging will therefore reassure the public that the information they give is usually part of a bigger picture.

Kent's Approach

  • Kent County Council (KCC) have delivered a press release to the local media
  • KSCB have circulated details of the campaign to all its multi-agency partners
  • A Kent awareness poster has been produced and is downloadable from this page - 'Together We Can Tackle Child Abuse' Campaign Poster